| Business drivers are the
primary and only reason why organizations should consider
the use of these technologies and systems. A recent survey
from AMR illustrates some of the major reasons why
organizations use and need e-business investment. As we
have now moved from the first phase of investment and
systems, this practical approach to technology investment
has taken hold. While it might now seem obvious, many
operations focused on e-business opportunities just
because there was a chance of success. The huge monetary
upside, crazy valuations, and desire to not "miss the
window created a feeding frenzy for reasons to use the
technology. Unfortunately much of this effort was not
targeted at primary business needs or drivers but at other
causes, trying to get there rapidly and make sure that the
competition was outsmarted, outspent, and out of business.
To return to a solid set of business
reasons to make e0business the place to be makes great
sense, and is obviously the place to start with any
program.
Most organizations today focus on three
main reasons to use e-business systems. These are:
1. Reducing costs, controlling costs and
improving ROI;
2. Improving customer satisfaction and
relations;
3. Increasing revenue and market share.
These high level goals mean that most
organizations now focus on "real money" and "real world"
applications for e-business. The success of the many firms
has become the beacon for others to follow. However,
despite these business drivers forming the foundation of
any system, e-business strategies and technologies can
have a huge impact on any business gaining success.
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