| The primary reasons that
others have to care about e-Business turn out to be the
usual suspects. Ways of improving our existing cycles and
programs should provide the foundation of any of these
decisions. We are trying to implement change and make it
take. For this to be successful in e-Business we need to
use the technology in an intelligent way. This is really
the nub of e-Business. At the
organizational level, e-business activities can be broken
into
categories that map to a primary business function of any
organization.
These include:
~ sales: Website. catalog sales, e-commerce transactions;
~ marketing: e-marketing activities:
~ support: Web-based support with CRM;
~ manufacturing: ERP. inventory control, B2B systems:
~ distribution: catalogs, self-service sales: and
~ magazines: infomediary.
By taking a simple approach of seeing
how e-Business tools are applied to everyday business
operations we can become desensitized to the complexities
of e-business technologies and tools. This is a good
thing, as seeing this big picture is often the critical
factor in the successful development of e-Business
systems. Most industry, analysts define e-Business
activities using these general parameters:
1. Sale and tinnier of goods before they
reach a consumer transaction;
2. Sale and transfer of goods as they reach a consumer
transaction;
3. Sub-contracted development and manufacturing processes;
4. Joint ventures and supply chains:
5. Manufacturing contracting and subcontracting;
6. Distribution and marketplaces for the products; and
7. Support services for the products and services in the
marketplace.
It can be relatively easy for the
differing forms of e-business systems to be confusing for
organizations to consider. In most cases, however,
e-Business systems are really an extension of internal
systems, or at the very least an extension of them. This
larger definition of e-Business systems clearly
illustrates that the power is there to leverage
information, skills, and relationships if
implemented wisely.
To exploit these opportunities it is
necessity to improve the way that current supply chains,
sales, and support networks are operating. This will
inherently provide value in the development and delivery,
of these systems.
In many cases, the today's business
networks are too fat and slow for today's fast-moving
marketplace. Herein lies the opportunity for e-Business
focused organizations to improve their method of
operation, and clean house in industries not leveraging
the effectiveness or efficiency of theft supply chains.
Any transaction or information associated with
development, manufacturing, delivering sales, and support
of products or services is a candidate for an e-business
system.
Most e-business systems can be
categorized to clearly define their business function. In
many cases the technology components are common for these
systems. For example, they all include a Web server or
transaction management system of some description.
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