The basic food groups that
will influence our technology decisions on
the Web are categorized below.
1. Horizontal applications: Most of the applications
and tools like e-mail, newsgroups, and bulletin boards fit
into this group. Today, most of these have reached a
commodity pricing level and are included in other
applications for a small fee. Over recent years, many have
been offered free.
2. Packaged applications: Turnkey applications that
perform a particular application without major
modification are becoming available
for the Internet. Customer Management applications,
Document
Management Systems. and Project Management systems all
fall into
this category. Many of these were initially, developed for
client/server
applications for local or wide area networks.
3. Web servers: The Web server is at the heart of
any Web-based
application. This is where data is stored, requested, and
delivered to
the appropriate applications (these are usually,
browser-based).
4. Database systems and application servers:
Database products
provide the information to send to Web servers and provide
the transactions on the system. They are the brains of the
system, where the most valuable information, trades, and
transactions are taking place.
5. Security systems: The most important aspect of
your e-business
solution. Without security you do not have a system, you
have
a liability. Security Typically is defined at the
computer, network.
users, applications, and right down to the individual
Transaction.
6. Tools and other systems: Myriad other tools are
involved in the
development of these systems, including authoring,
maintenance,
administration, optimization, marketing, and others.
7. Portals: Another type of site that is important
to many operations
today is the portal. The portal used to be viewed as a
destination site
for users of a particular class. However, today many
organizations
refer to their own environments as corporate portals
(primal-
for B2B and B2E applications), arid other operations
consider their
marketplaces to be portals. (Vertical portals are
sometimes referred
to as vortals).
Lines become blurred between dedicated
portals and personalized e-
business portals. The large portals that have evolved
primary- from the
search engines now play a much bigger role. Incorporating
shopping.
research, communities, chat and e-mail services, the
battle for consumer
mindshare goes on. Despite the success of the biggest
ones, such as
AOL Yahoo!, Excite, Google and Lycos, searching for
relevant information still
remains a problem on the Internet that has yet to be
solved.
The portal market has changed. As Web
users became smarter, they
migrated to sites that offered them a more complete and
relevant
experience, in the business world, we have seen the birth
of another
form of portal, the corporate information portal. This
allows users to
interact with information and systems relevant to the
corporate world,
and is customizable to meet their needs.
At the application end of the business,
new portals are being defined
based on the use of a "free" service on the Web, such as
e-mail or
Calendaring. These features are now common on large
portals such as
Yahoo!, Google and Lycos. (However. the free may be going
out of some of
these services before too long).
There is no question that the portal
marketplace and what is means
to us continues to change. As more companies with a
presence on the Internet understand that content is one of
the most important issues that continues to bring visitors
back to their site. content-rich sites will continue to
thrive. The vertical portal, focused on industry groups,
has been one of the fastest growing sections of the
marketplace. If you want to stay abreast of activities in
your industry, watch this space carefully. The vertical
portals are going to change the way that business is done
particularly for partnership creating and business
networking.
As you embark on the e-business road,
consider the various elements and waypoints for your
journey. There are many variables in this marketplace, and
a continuously changing landscape. The trip will be
exciting. Picking partners is however, only one part of
the process. First. we need to take a deep breath and
ready ourselves for the largest challenge of all. Change.
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