| Another important concept
is the portal. Portal literally, means "gate-way." In the
e-business context, portals represent an "entrance" into
something. Many portals started out as transitory, sites
such as search engines. They then grew from pure indexes
into information centers, providing news, views, and
relevant information. This content progression was
intended to keep the user on the site longer, resulting in
more pages viewed, and more advertising revenue generated.
Another development that impacts e-business
is the self-created portal - or the intranet. The intranet
is the "home base" of the portal world and is usually
packed with information designed to improve the
productivity and information flow of the internal
operation, intranet functions that go beyond internal
company usage include extranets and virtual private
networks for interacting with business partners and
suppliers.
In e-Business terms, a portal is usually
a one-stop destination specific to an individual industry
or function in the B2B cycle. There are many types of
portals, and in this early stage of development, we are
seeing only a portion of what is likely to appear in the
coming years.
Portals are the workspaces of the
future. They are where we will go for relevant
information, specific to our individual job tasks and
daily routines. Tomorrow's portals will have news feeds,
professional information, and our daily tasks all nicely
packaged for the day. Although we use some of these tools
on today's portals, the current technology is neither as
widely used nor as sophisticated as it will be in the near
future. Ultimately, these systems will include information
from our suppliers, partners, sales, and support. Most
importantly, this information will be re-used and
customized according to our individual information needs
at according to the work task requirement.
Many firms are trying to gain mindshare
and market share in these vertical markets across the
world. They plan to do this by offering you several
different experiences and tools including:
1. Relevant information for you based on your job role and
industry.
2. Customization tools to allow companies to create their
own "internal portal," defining a new workspace that will
combine news, data, content, and tasks (corporate
information portal tools);
3. Sophisticated information services that will deliver
and route relevant information to those that need it.
4. Real time information to support just-in-time decision
support for purchasing, supply chain, and partnership
relationships.
State-of-the-art portals are and will
continue to be very relevant B2B tools. Because the
ultimate position in a B2B market is as a transaction
participant, customized portal content is one way to
attract participants to a community. After all, a main
principal of the portal is that content is king. People
come back to sites that have useful, relevant, and
exciting content. They leave the others, and do not
return.
The corporate information portal is a
more recent and relevant offshoot of the portal. The
corporate information portal allows users to interact with
information and systems applicable to the corporate world,
and is customizable to meet their needs. Corporate
information portals are one effective method of dealing
with the continuous requirement of customizing the
desktop.
As more companies with a presence on the
Internet realize that content is one of the best means to
bring visitors back to their site, these customized,
portal-related tools and sites are increasing in number
and significance.
The Delphi Group of Boston,
Massachusetts has been tracking the development of the
corporate information portal marketplace. The sector's
growth has been prodigious: from $37mn in 1998 and $178mn
in 1999, it reached $390mn in 2000 and is projected to
reach $740mn in 2001. The hybrid portal of the future is
currently in use, and will become more mainstream
according to The Delphi Group by mid and late 2002.
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